I’m Yitty, an end-to-end product designer

I’m Yitty, an end-to-end product designer

I specialize in balancing the complexity of B2B and enterprise needs with intuitive and impactful solutions that solve problems, create delight, and drive value.

View My Resume

Nonprofit Management: Unlocking Power, Unleashing Usability

20 years of software bloat were causing tremendous usability issues in a legacy b2b product, dramatically increasing the company’s support costs. Through deep user research and a careful balance of the flexibility that users required, database style interfaces were transformed to intuitive, automated, and delightful processes.

20 years of software bloat were causing tremendous usability issues in a legacy b2b product, dramatically increasing the company’s support costs. Through deep user research and a careful balance of the flexibility that users required, database style interfaces were transformed to intuitive, automated, and delightful processes.

Commercial Order Entry: From Simplicty to Functional Flexibility

A once small and linear workflow had become too complex for its clean and simple web application. By identifying and designing for the many moving parts that affected the workflow, key steps were converted to complex interactions while retaining the user experience. This allowed employees to operate at their max, with control and flexibility.

A once small and linear workflow had become too complex for its clean and simple web application. By identifying and designing for the many moving parts that affected the workflow, key steps were converted to complex interactions while retaining the user experience. This allowed employees to operate at their max, with control and flexibility.