I’m Yitty, an end-to-end product designer

I’m Yitty, an end-to-end product designer

I turn complex B2B and Fintech challenges into intuitive and impactful solutions that solve problems, create delight, and drive value.

My Approach

A toolkit, not a process

A toolkit, not a process

A toolkit, not a process

No two B2B problems are the same. I meet each challenge where it’s at, and craft an approach that adapts to reality.

No two B2B problems are the same. I meet each challenge where it’s at, and craft an approach that adapts to reality.

User Research & Synthesis

Eliminating risk and identifying opportunities to take a product from good-enough to “this feels like it was created just for me”.

Product Direction

User needs are placed in the context of long and short-term business goals, prioritized based on tradeoffs and impact, and optimized for sales.

Complex Design

Advanced design solutions that give professionals the tools and data they need without getting in the way.

Collaboration & Workshops

Cross-functional communication and collaborative workshopping crafts a solution that merges the best of the team’s talent into one winning solution.

Some methods I reach for

  • User interviews

    Behavioral personas

    Guerrilla usability testing

    Contextual inquiry

    Design workshops

    Pivot triggers

    Assumption mapping

    Affinity mapping

    Surveys

  • User interviews

    Behavioral personas

    Guerrilla usability testing

    Contextual inquiry

    Design workshops

    Pivot triggers

    Assumption mapping

    Affinity mapping

    Surveys

  • User interviews

    Behavioral personas

    Guerrilla usability testing

    Contextual inquiry

    Design workshops

    Pivot triggers

    Assumption mapping

    Affinity mapping

    Surveys

Some methods I reach for