I’m Yitty, an end-to-end product designer

I’m Yitty, an end-to-end product designer

I balance the complexity of B2B and enterprise needs to craft intuitive and impactful solutions that solve problems, create delight, and drive value.

My Approach

A toolkit, not a process

A toolkit, not a process

A toolkit, not a process

No two B2B problems are the same. I meet each challenge where it’s at, and craft an approach that adapts to reality.

No two B2B problems are the same. I meet each challenge where it’s at, and craft an approach that adapts to reality.

User Research & Synthesis

Eliminating risk and identifying opportunities to take a product from good-enough to “this feels like it was created just for me”.

Product Direction

User needs are placed in the context of long and short-term business goals, prioritized based on tradeoffs and impact, and optimized for sales.

Complex Design

Advanced design solutions that give professionals the tools and data they need without getting in the way.

Collaboration & Workshops

Cross-functional communication and collaborative workshopping crafts a solution that merges the best of the team’s talent into one winning solution.

Some methods I reach for

  • User interviews

    Behavioral personas

    Guerrilla usability testing

    Contextual inquiry

    Design workshops

    Pivot triggers

    Assumption mapping

    Affinity mapping

    Surveys

  • User interviews

    Behavioral personas

    Guerrilla usability testing

    Contextual inquiry

    Design workshops

    Pivot triggers

    Assumption mapping

    Affinity mapping

    Surveys

  • User interviews

    Behavioral personas

    Guerrilla usability testing

    Contextual inquiry

    Design workshops

    Pivot triggers

    Assumption mapping

    Affinity mapping

    Surveys

Some methods I reach for

Selected Projects

Selected Projects

Nonprofit Management

Nonprofit Management

Unlocking Power, Unleashing Usability

Unlocking Power, Unleashing Usability

B2B Web App

FinTech

See the project

Tuition Contracts

Tuition Contracts

A Guided Workflow for Seamless Contracts

A Guided Workflow for Seamless Contracts

B2B Web App

EdTech

See the project

Commercial Order Entry

Commercial Order Entry

From Simplicity to Functional Flexibility

From Simplicity to Functional Flexibility

Internal Software

Commercial Real Estate

See the project